Experience
Digital Marketing Specialist
- Expanding digital reach by developing and managing social media presence across all channels
- Creating promotional material(s) using Adobe Suite and Canva to increase brand awareness
- Defining KPIs used to measure online engagement and campaign effectiveness
- Performing keyword research to better target intended audience(s) and maximize advertising effectiveness
- Using analytics tools to gauge content performance
- Conducting social media audits to ensure best practices are being used
- Composing blog posts in line with current immigration trends to improve search engine optimization
- Collaborating with cross-functional partners to improve campaign performance and maintain brand consistency
- Using cross-cultural awareness and communication skills to serve international audience(s)
Key Holder
- Assisting customers during the product selection process by recommending items that align with their needs and preferences
- Investigating and solving customer service issues in a professional and positive manner
- Collaborating with team members and management to ensure sales goals are met and exceeded
- Carrying out merchandising strategies that emphasize product benefits, improve brand image and increase store profitability
- Preparing store for upcoming sale events by marking down select merchandise and modifying displays in accordance with company guidelines
- Ensuring that the store is well-ordered and presentable by replenishing merchandise, adjusting visual displays, and maintaining cleanliness standards
Key Holder
- Demonstrated the ability to delegate tasks and manage employee efficiency while encouraging a positive and collaborative workplace environment
- Delivered outstanding customer service by employing product knowledge and making appropriate recommendations based on individual requirements
- Designed and executed visual merchandising strategies in response to upcoming promotions, seasonal changes, and emerging trends
- Informed newly hired employees on proper practices and procedures, store policies, and company standards
Education
Bachelor of Business Administration, Marketing
- Cumulative GPA: 3.93
- Achieved President's Honor Roll and Dean's Honor Roll for five consecutive years
- Member of Mount Royal University Marketing Society