Experience
Senior Marketing Manager - Go-To Market, Small Medium Business Wireless and TELUS Secure Business
Develop and lead strategic and innovative go-to-market plans for the National roll out of all Small Medium Business Wireless and TELUS Secure Business pricing programs and product launches.
Develop and create digital copywriting for both wireless and TELUS Secure Business for all pricing and product launches, including major STIM periods. End of quarter, Back-to-School, Small Business Month, Black Friday, Cyber Monday, and Holiday.
Lead end-to-end ownership of all go-to-market launches by building close and trusted relationships with multiple internal teams
including Marketing, Brand, Digital and Sales departments in a multi-faceted program.
Leverage customer and field team insights to drive program decisions with key objectives to drive awareness, adoption and cross- sell. Build strong contingency plans, including risk assessment and viable pivots that ladder back to strategic objectives and business
priorities.
Build on-going measurement of programs and services including postmortems and lessons learned to provide continuous
improvement in communication, marketing and industry leading tactics.
Senior Marketing Manager - TELUS Small Business Performance and Enablement
Built strong relationships and served as a liaison between sales directors and product management to ensure alignment and achievement on channel strategy, sales targets, and overall business objectives
Built and drove adoption of acquisition, retention and BPO programs
Built and drove innovative enablement strategies to create a well defined structure for sales teams, improve channel performance and increased adoption of TELUS Small Business wireless and wireline products and services in all sales channels.
Education
Project Management
Project Management Institute (PMI), Degree, Graduated April 2021
Fundamentals of Project Management, Planning and Scheduling, Project Risk and Quality Management. Leadership in Project Management, Project Cost Procurement Management, Agile Project Management and Organizational Behaviour.