My educational background is in English, Fine Arts, Advertising and Marketing and I have a broad work experience in Sales, Advertising, Marketing and Customer Service.
In my most current role, I was in charge of the Marketing Department for a manufacturing company. During my time working at this company, I launched a few new programs, improved the marketing product launch process, introduced and persuaded the company to implement a B2C marketing strategy and introduced a more sustainable approach for the marketing department processes, which eventually grew as a company project.
I was responsible for all the marketing and advertising – from research and planning to execution. I worked with both internal and external stakeholders and vendors, and oversaw more than 300 contractor companies across Canada; making sure that their marketing strategies aligned to the company’s brand guidelines.