Crafted Projects
Astrobloom Instagram
https://www.instagram.com/astrobloom.ca/?hl=enFlodesk Email Lead Sequence
https://www.astrobloom.ca/unlock-your-full-potential-signupAstrobloom Podcast
https://open.spotify.com/show/4l9GOlzWXxNCnWnrnsXQ0N?si=6c43ebf55e434560Experience
Industry Liaison Officer, (Interim Manager for 2020)
Builds and maintains relationships with faculty members and industry to facilitate sponsored research
Over 2 yr of experience utilizing Microsoft Teams and Zoom to participate in and facilitate cross-campus teams, meeting and events
Synthesizes complex academic research into lay summaries to illustrate value proposition and obtain funding from government and industry
Owner, Content Creator, Astrologer
Built organic following of over 2000 on Instagram.
Uses photography, Canva, Colorstory, and Flodesk to create aesthetic, engaging content for Instagram, Facebook, YouTube, TikTok, and email marketing
Maintains and plans an on-brand content calendar using Asana and Meta Business Suite.
Monitors the online presence of the brand and engages with users, strengthening customer relationships.
Tracks engagement rates to assess growth and marketing strategy using Instagram analytics and Facebook Ads
Communications + Store Lead
Created informative, visually pleasing, marketing materials for use on social media platforms (Twitter, Facebook, Instagram) for an ingredient-conscious beauty store.
Translated science-based research into blog content on Squarespace.
Lead store operations and client interactions
Summer Intern - Knowledge Translation + transfer
Demonstrated excellence in oral communication with presentations to industry professionals and undergraduate students
Published 3 popular press articles for The Milk Producer in 2013, 2014 and 2015 (~10 000 readers nationally).